Testimonials are ads or artwork that display positive statements made about your company from a brand evangelist or a highly satisfied customer. The quote is usually accompanied by an image of the person being quoted to make the message feel more relatable to the target audience.

Testimonials demonstrate support for your product or feature from a user who has experience with it. This can be significantly more effective than traditional advertising methods as most consumers will trust a peer more than a paid actor.

By using the voice of your loyal customers to advocate on behalf of your brand, you can build strong credibility with potential leads.